“Serial melodramas using the methodology developed by Miguel Sabido of Mexico for promoting reproductive health have been remarkable in that they have attracted no serious opposition in any country.(…). Through the gradual evolution of characters in response to problems that many in the audience also are facing, soap operas can show adoption of new, non-traditional behaviors in a way that generates no negative response from the audience.”
“(…) the use of long-running serialized dramas, melodramas like soap operas, in which characters gradually evolve from the middle of the road in that society into positive role models for daughter education, delaying marriage and childbearing until adulthood, spacing of children, limiting of family size, and various other health and social goals of each country.
And we have now done such programs in forty-five countries.”
“That”, Ryerson explained, “is the kind of thing that can dramatically change demographic trends globally. We need to greatly expand this type of work.”
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